In late 2020, I had the opportunity to perform a rebrand for Rep. John Carter, representing the 31st CD of Texas. Among other things, this included a full website redesign. Whenever I build any digital property, after asking basic questions like, “Is this idea economically viable?” I always ask myself: Who are we designing this […]
Continue ReadingOne important but often overlooked responsibility of a Digital Producer at an agency is to make sure colleagues on the creative team understand technical capabilities so that they’re always pushing the envelope for what’s possible as a part of any campaign. While I hosted training classes and was always available to bounce ideas off of, […]
Continue ReadingHere’s an example of an email newsletter I put together for Kendall. Using the MJML framework, I was able to put together a great-looking email, compatible with all email viewers, in less than a couple of hours. Check it out here.
Continue ReadingSometimes at Bailey Lauerman, I’d be tasked with drumming up landing pages for prospective clients. Generally, we’d need a place to include the RFP, links to relevant work, and creative samples. Normally we’d send these over on a thumb drive along with the print version, but that’s so early-2000’s (and not to mention, unsecure). I […]
Continue ReadingFor Bailey Lauerman’s annual summer party, the executive team wanted new, out-of-town employees (such as myself) to experience the city of Omaha as tourists and come away with a newfound appreciation for the vibrant city where they live, work, and play. As a member of the party-planning committee, I put together a microsite in anticipation […]
Continue ReadingEfficiency is doing things right; effectiveness is doing the right things. – Peter Drucker
When I started with Bailey Lauerman back in 2018, one of the immediate issues I had to deal with was their unhappiness with their website, especially the CMS component. Based on discussions had with the hiring manager during the interview process, it became obvious that we would need to migrate the website away from the […]
Continue ReadingI am sorry I haven’t written in a while. I have been trying to keep myself busy around here and it seems as if I’m doing a good job. Anyhow, I promised that I would tell you about what I do here for work. Well the answer is a bit tricky: because of my training […]
Continue ReadingThis is a post from an earlier blog I kept when I was in Iraq. Mood: 😳 Where should I start? Well, when I last left y’all I was still at Beuhring, burning up. Well on Tuesday, space on a C-130 (Air Force Cargo plane that I have jumped off before during Airborne school) opened […]
Continue ReadingThis is a post from an earlier blog I kept when I was in Iraq. Mood: 🔫 I have some unfortunate news to tell you… On my way back home from a firing range set up in the middle of nowhere, my convoy was attacked. An IED was set off on the third vehicle in […]
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