<greatwork>RPM: RUSS PER MINUTE</greatwork>
BBDO New York takes gold with this innovative app that uses your mobile phone’s accelerometer to record heart BPM and then the plays a song with a matching beat.
Tech Insight: The average US smartphone owner carries around a tool that has access to an accelerometer, GPS, light sensors, flashlights, compasses, high-quality cameras, AR, voice control, and more. Find a way to leverage these features when creating your next campaign.